Tuesday, April 3, 2012

Chips and Stuff


Looking at food, one can see many different things. Each potato chip brand aims at a certain demographic. The more expensive chips mention health six time more than the cheap brands. This shows that the people who buy the more expensive chips, care more about health, so it is only right for them to make the health of their chips more evident. I assume that the people who buy the cheaper chips do not care about the health value. I can personally say, that sometimes I want something unhealthy. One of the first things I go to is a bag of chips, so there is no reason for these companies to try to change their ways. I also think the quote from the reading “Working-class speakers drop the “r” in words like quarter
and park, while upper-middle-class speakers pronounce the “r,” following the standard American “prestige” pronunciation” shows that things as simple as the words used on the bag can decide who will be buying that bag of chips. A college kid who just stumbled into a gas station at 2am on a Friday night is not going to care the trans fat intake, but a mom who loves chips and goes to the grocery store will most likely pick up the more expensive bag of chips.

         This also applies to food, a upper middle class person is not going to be thinking where to go to dinner and see a McDonald’s ad and decide that is where their family is going. Every ad has a certain audience and it applies to them directly.

1 comment:

  1. I agree Nick. Sometimes simply words can completely change a product's audience. It is interesting to note the difference between working and upper class people's choices on something as plain and simple as a bag of chips.

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