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For the two advertisements, I chose a Burger King ad and a Wildfire ad. The Burger King ad talks about how breakfast can be affordable. It shows that one does not have to give up simple things to get Burger King breakfast. Wildfire, on the other hand, is a very high cost restaurant in Chicago. It caters to the higher class because of their high quality steaks and other foods.

Burger Kings ad is very eye catching, a lot of different colors with big and small font. This really tells you exactly what is important on this ad. It also has pictures of the actual food. It probably looks a lot better than it actually is, but it some how gets on their ads. This ad uses humor by saying, “now you can pay rent and eat” which shows the value of the restaurant. The ad also show may different parts of different city sky lines, showing that it is all over the country. Lastly, the logo tops the middle of the ad showing exactly where one would go to find these delicious looking breakfast foods. 

The Wildfire ad has a lot more thought put into their ad. To start, there is a fairly attractive female smiling, this makes a point that eating at this establishment not only is for eating, but that there will be an experience. This woman also shows the suggested dress code at a restaurant like this. Looking at this add, I would not come from the gym and sit down for a steak. Next, one sees the cursive writing that cannot be easily read quickly. It reads, “as good as you remember”. This shows that many of the customers return for the experience again and again. And if has been a while since you had been there, they are assuring you that the experience has not changed one bit and you will enjoy it just as much. Finally, you get to the details. You see the name of the restaurant and what he or she offers, but there is no fancy logo, or picture of their food. This shows that they do not need to have a catchy logo to attract people, and each time a dish is served, it has a different look too it which can not be copied into a photo. The last part of the detail is a historical twist on the restaurant “the quintessential 1940s supper club”. This shows that this restaurant is based off of some historical restaurant type that was very popular in the 40s. All of the detail text is a very simple, all caps font that is not eye catching, but catches the eye because it is so discrete.

Burger King does not seek after the people who would be buying $100 steaks. They are looking for the people that are late for work and do not want to spend more than $5 on breakfast. They are the kind of company that is not competing for the best food; they are competing for the most economical food. People who has blue-collar jobs are much more likely to pick up a sausage sandwich than someone who just picked up the Porsche for the shop.

Wildfire does not have to advertise, their food and reputation does that for them. Wildfire has the same wealthy North Shore families come there week after week spending hundreds of dollars at their bar. The typical Wildfire dinner is not shy about spending $200 at a dinner for three. They are a well-known steak place that does not have to make themselves known because their customers adversative the restaurant themselves.

The culture of Burger King is a place where a family can get a cheap dinner, and the kid is happy because he or she can get a crown. No one walks out of a Burger King calling their friends telling them how amazing today’s whopper was, and that they need to hop in their mini can and get to the nearest Burger King. Burger King is fast and cheap, but there is not one type of people that go there. Everyone needs a quick bite once and a while.

Wildfire is much different, when you know you are going there; you find our days in advance, you tell your friends that you are going, and you cannot focus in school. Wildfire is something that is planned, sometimes it is a tradition, sometimes is a celebration. However, not everyone is able to spend what this restaurant is asking for, so I feel like this has more of a narrow audience.